On 29 July 2016, WDR announced that from early September 2016 Einsfestival became One and became a channel specifically aimed at viewers aged between 30 and 49.

[5] One concentrates on entertainment, and the channel's content is very largely made up of repeat broadcasts of programmes already shown on other ARD channels, national and regional: this includes cinema and television films, drama series, documentaries, reports, magazines, and music programmes (especially rock and pop).

For example, during UEFA Euro 2008 and the 2010 FIFA World Cup these digital channels were used to provide coverage of different matches taking place simultaneously.

One also carries the semi-finals of the Eurovision Song Contest, as well as the final (which is also broadcast by ARD's principal channel, Das Erste).

[9] From 21 to 24 March 2008 Einsfestival ran HDTV test broadcasts via satellite and digital cable (exclusively on Kabel BW).