After mutually deciding to annul the marriage, Rahul begins a one-sided attraction for Riana, which threatens to ruin their new friendship.
Inspired by the Woody Allen style of film-making, Ayesha Devitre and Batra worked on the script, with principal photography taking place in Vegas, Los Angeles, Pataudi and Mumbai.
Meanwhile, Riana, who is also unemployed and has not paid her rent, loses her accommodation, and an initially hesitant Rahul lets her stay with him till her problem gets resolved.
Rahul is revealed to be interested in photography, while Riana recounts her ambition to be a ballet dancer, which was destroyed after she broke her ankle in childhood.
As New Year's Eve approaches, Riana plans to visit her family in India and asks Rahul to accompany her.
Two days later, during a family dinner, Rahul angrily divulges the complete truth to his parents, who are in denial, and their business partners, after realising the meaninglessness of his pretense.
Pre-production work on Ek Main Aur Ekk Tu began in 2010 when Karan Johar announced his plans of making a new project with debutant Shakun Batra.
"[14] Principal photography commenced in November 2010 in Las Vegas, Nevada after Khan had completed working on Mere Brother Ki Dulhan[16] and later continued in Los Angeles.
Upon release, Ek Main Aur Ekk Tu received positive reviews and was a moderate box office success.
[25] Rachel Saltz of The New York Times noted, "The happy surprise of Ek Main aur Ekk Tu is that it's not crude, sniggering or vindictive.
"[27] Taran Adarsh of Bollywood Hungama also gave 4 out of 5 stars saying, "This take on love is refined, smart, lively and thoroughly pleasing thanks to its characters, conversations and the inherent humor.
"[29] DNA India recommended it and gave 4 stars out of 5 concluding, "All in all, Ek Main Aur Ekk Tu is a delightful film that keeps getting better along the way, and ends fabulously.
"[31] India Today, too, gave 3.5 stars out of 5 saying, "Ek Main Aur Ekk Tu is a gentle little film, where even the regulation song with Americans dancing to Bollywood music in the middle of Vegas don't look so bad.
"[32] A review carried by Birmingham Mail mentioned, Director Shakun Batra's film is a light-hearted watch depicting subjects like opposite attractions and modern-day relationships.
He effortlessly portrays the various shades of his character, be it the obedient son, an inexperienced bachelor or a man who has just discovered the world is his oyster.
The beautiful and adorable Kareena Kapoor never goes overboard as the sociable and vibrant hairdresser unlike her character in Jab We Met.
[33]Daily Bhaskar gave 3 out of 5 stars and concluded saying, "Overall, Ek Main Aur Ekk Tu is a typical popcorn entertainment with super-amazing climax which puts it in a different league altogether.
"[34] Sukanya Verma for Rediff too gave the film 3 stars out of 5, and commented, "Ek Main Aur Ekk Tu is neither on the epic side like Dharma Productions' great, grand ancestors nor weighed down by an overload of pop culture references of those that define the genre.
"[35] Komal Nahta for Koimoi, too, gave 3 out of 5 stars, saying Ek Main Aur Ekk Tu is an entertaining and enjoyable fare for the city audience.
"[38] Shubhra Gupta of The Indian Express gave 2.5 stars out of 5 and said "The film passes by pleasantly enough past all its expected roadsigns, providing a smile and an occasional chuckle but making you wish for more newness.
[41] On its first day, it earned about ₹52.5 million (US$610,000) nett, with major collections coming from Mumbai, Delhi NCR, Punjab and Mysore.
[44] On Tuesday, Ek Main Aur Ekk Tu had a jump and earned around ₹45.0 million (US$520,000) nett, owing to Valentine's Day.