Akon announced in 2019 that he had founded an independent record label Akonik Label Group, comprising four separate sublabels: Akonda (Afrobeats), Akonik (United States), Ke Lo Ke (Latin America), and Jamakon (Caribbean) and that he was to release four albums later in the year.

He also announced his intention to finish this off by releasing a collaborative album The Konnection, which will include guest artists such as Nicki Minaj, Pitbull and Ty Dolla Sign, among others.

[1] The album's first and only promotional single, "Get Money", featuring guest vocals from Puerto Rican rapper Anuel AA, was released on May 24, 2019.

[7] The album's lead single, "Cómo No", featuring guest vocals from Mexican-American singer Becky G, was released on September 6, 2019,[8] with an accompanying music video being broadcast in Times Square.

The album's third single, "Sólo Tú" featuring Puerto Rican singer Farruko, was released on June 17, 2020, with an accompanying music video with over 8.8 million views as of August 2020.