Completing its original, unfinished plan, The Avinguda Diagonal now stretches from Plaça de les Glòries to the sea.

The massive 22@ plan is set to convert Poblenou into the city's technological and innovation district, as well as to increase leisure and residential spaces.

Alongside the newly built, upscale Vila Olímpica and Diagonal Mar areas, many artists and young professionals have converted the former factories and warehouses into lofts, galleries, and shops.

[2] The leafy Rambla del Poblenou, which stretches from Avinguda Diagonal to the beach, is the main commercial street.

[3] Despite local efforts to maintain authenticity, La Rambla de Poblenou is battling the effects of gentrification and mass tourism.