El Rey offers gourmet chocolate made from fairly traded cacao beans, direct from growers in Venezuela.

El Rey has managed to eliminate middlemen, known locally as “Coyotes”, who pay growers the lowest possible price.

It also teaches growers how to sustainably manage soil, promoting natural cycles without chemicals, and how to ferment cacao to earn the best price.

1997 - Mass consumption products are inaugurated and exports are made to Colombia, Suriname, Trinidad and Tobago, Curaçao and Aruba.

is awarded the ISO-9002 certification by Fondonorma, ratifying the company's high quality, in accordance with the requirements of the Venezuelan COVENIN ISO standard.