Most of the voters come from the very northern suburbs of Geelong, including Lara, Bell Post Hill and Corio.

A safe Labor seat like its predecessor, it was easily won by Peter Loney, formerly the MP for Geelong North.

Loney faced a preselection challenge ahead of the 2006 election from upper house member John Eren, whose seat was being abolished as part of sweeping government reforms to the chamber.

Facing certain defeat at the hands of the factionally connected Eren, Loney chose to retire.

Eren faced little challenge in the general election, and was easily returned as the new member for Lara.