This subordinate legislation provides for rights of the consumer and provisions for which the seller is obliged to fulfill.

"[2] The definition is slightly broader than that for the purposes of the Unfair Contract Terms Act 1977 as the subjective requirement of the person not regarding themselves as acting in the course of a business, therefore one may be a consumer if using a company account or using business details for tax purposes.

Before the contract is formed, the seller must state in a "clear comprehensible and unambiguous manner" the technical step involved to place an order (contractual offer).

[3] Terms and conditions under which the contract is concluded must be made available to the consumer in a means capable of reproduction and storage.

Richards[10] construes reg 11(2) as providing that the acknowledgement screen will constitute a contractual acceptance.