[2] EST is used by a wide array of digital media products, including movies, television, music, games, and mobile applications.
[3] In 2010, EST generated $683 million of total home entertainment revenues,[4] putting it behind the more lucrative revenue streams of cable video-on-demand (VOD) and internet video-on-demand (iVOD), which brought in a combined $1.8 billion in the same period.
[3] In 2010, Apple's iTunes Store accounted for three quarters of the U.S. EST business.
A number of industry trends indicate the future expansion of EST's share of digital distribution revenues.
David Bishop, worldwide president of Sony Pictures Home Entertainment, describes the following outlook: