Electropop

[5] During the early 1980s, British artists such as Gary Numan, Depeche Mode, Orchestral Manoeuvres in the Dark, the Human League, Soft Cell, John Foxx and Visage helped pioneer a new synth-pop style that drew more heavily from electronic music and emphasized primary usage of synthesizers.

[9] Singer Michael Angelakos of Passion Pit said in a 2009 interview that while playing electropop was not his intention, the limitations of dorm life made the genre more accessible.

"[11][12] In the 2010s, electropop music saw an increase in its commercial popularity, owing to the success of artists such as Avicii, Lady Gaga,[13] Calvin Harris,[14] Kesha,[15] Rihanna,[16] and Zedd.

[25] "Anything Could Happen", the lead single of Goulding's second album Halcyon marked a shift on the singer-songwriter particular blend of folk and electronica, and embracing her electronic sound with fusion of pop.

Furthermore, its re-issue Halcyon Days cemented Goulding as one of the mostly widely recognised figures in electropop music, collaborating with several electronic acts and achieving mainstream attention.

Kenneth Womack for Salon wrote that Eilish had "staked her claim as the reigning queen of electropop" with her critical and commercial hit album When We All Fall Asleep, Where Do We Go?.