She was responsible for standardizing the way dealerships interact with customers around the world and oversaw global dealer strategy, planning, training and consumer experience.

[7] In 2013, Elena became vice president, Customer Experience and Global Dealer, making her one of thirty-eight officers running the company and the first female Ford family member to hold an executive leadership position.

[13] In October 2018, Elena Ford was announced as the company's first Chief Customer Experience Officer.

[14] In 2019, she spearheaded the launch of a 500-person call center in Houston, Texas, providing support for Ford truck owners and dealers experiencing technical issues.

[17] They had one daughter: On June 2, 1996, Ford married Joseph Daniel Rippolone, a plumber and mechanic, originally from Long Island.