Elin Pelin (Bulgarian: Елин Пелин [ɛˈlin pɛˈlin]), previously known as Novoseltsi (Новоселци), is a town in central western Bulgaria.

The number of Thracian, Roman, and Byzantine artifacts and ruins in the area proves that the surroundings of Elin Pelin have been inhabited since antiquity.

Elin Pelin (then Novoseltsi) began to emerge as a local cultural and trade centre during the Bulgarian National Revival.

Novoseltsi continued to grow in importance after the construction of the Sofia–Saranbey (now Septemvri) railway line and the establishment of the Izida ceramic factory, the first in the country.

Novoseltsi was renamed Elin Pelin in honour of the noted writer of the same name (born in the nearby village of Bailovo) in 1950 and was proclaimed a town in 1960.