Founded on May 16, 1990, Elixir Group has since grown from a family company to one of the biggest Serbian companies in the field of agribusiness, fertilizing and the wholesale of other agriculture products.

[3] By the end of 2011, Elixir Group bought once a great Yugoslavian fertilizer company, Zorka Šabac, with the plans to rebuild a ruined processing capacities.

[5] The company's main activity is producing phosphor components.

[7][8] In June 2017, a French agribusiness company "Le Groupe Roullier" invested in Elixir's factory of monocalcium phosphate.

[9] During the 2014 floodings in Serbia, the company donated 100 million dinars.