In 1971 after a run of poor form, the Leeds manager Don Revie hired Gypsy Rose Lee to lift the alleged curse.

After a meeting at the Griffin Hotel in Boar Lane in August, a new club, Leeds City, was formed and it was agreed that the Elland Road ground would be rented for the upcoming season.

Attendances were rising, culminating in over 22,500 people cramming into the stadium to watch a local derby with Bradford City on 30 December, bringing in £487 of gate receipts.

An expansion programme continued, and the club's directors ensured that the initial success was built upon, employing a "ground committee" to oversee developments.

In February 1906, 3,961 square yards of land on the Churwell and Gelderd Road side of the ground was bought from the Monk's Bridge Iron Company at a cost of £420.

City started that season brightly, but scandal arose involving illegal payments to players during the war years and the club was expelled from the Football League after only eight games.

It was the first of several Monday night games against teams from north of the border and in successive weeks, Dundee and Falkirk were the visitors to Elland Road.

The roof of the stand collapsed into the seating area before the fire brigade arrived and the total damage was estimated to be £100,000, but the club's insurance cover was inadequate.

The club finished in the top four places for the next ten seasons and Elland Road hosted its first televised game – a league fixture against Everton on 20 March 1965 – and Leeds were 4–1 winners.

Great advances were made on the stadium during Revie's reign and a new attendance record of 57,892 was set on 15 March 1967, in a fifth-round replay of the FA Cup against Sunderland.

The first match televised live was the rugby league Challenge Cup final replay between Hull FC and Widnes played on 19 May 1982.

Ambitious plans to improve the stadium and neighbouring sporting facilities were designed in 1987 by Newcastle upon Tyne architects and promoted by developers Baltic Consortium and W. H. White.

On 16 November 1997, the third and deciding match of the Super League Test series between Great Britain and Australia was played at Elland Road before a crowd of 39,337.

On 16 August 2001, chairman Peter Ridsdale sent a letter to season ticket holders and shareholders regarding the future of the club outlining two options, to improve Elland Road or to relocate.

Later that year, Elland Road was sold with a 25-year lease and buy-back clause to raise funds to pay an instalment of a loan to Jack Petchey.

Plans for development at Elland Road to include hotels, a shopping centre and health club were featured in the programme for the match against Huddersfield Town on 8 December 2007.

[25] On 27 October 2008, the club released plans for redevelopment behind the East Stand containing a 350-room hotel, a covered arcade with shops, bars, and restaurants; extended and improved facilities for business conferences and events, a megastore, office block and nightclub.

It was previously known as the Gelderd End or Kop and was originally a standing terrace, it was renamed in 1994 in honour of the club's most successful manager and former player, Don Revie.

Future plans would see the John Charles Stand redeveloped to hold a two-floored, three-tiered 3500 square metre site along with executive boxes as part of the ambitions of turning Elland Road into a stadium further capable of hosting world class matches and events.

[44] In August 2001, when Leeds were still a leading Premier League side, chairman Peter Ridsdale unveiled plans for the club to relocate to a 50,000-seat stadium in Skelton.

87.6% of them voted in favour of relocation, but the plans were abandoned within two years following the onset of the club's financial crisis and decline in fortunes on the field.

[45] More recently in October 2019, Leeds United's managing director Angus Kinnear suggested that Elland Road's capacity could be expanded to 55,000 should they be promoted to the Premier League.

[48] When England were picked to host Euro 96, the most recent men's international tournament held in the country, Elland Road was selected as one of the eight venues.

[7] International Rugby League has often been played at Elland Road, including matches in two World Cups, Ashes Tests and competition finals.

The record attendance for a rugby league match at Elland Road of 54,112 was set on 30 April 1938 for the Championship Final between Leeds and Hunslet.

[58][59] The record for a Rugby League international of 39,468 was set on 20 November 1994 for the deciding 3rd Test of the 1994 Ashes series between Great Britain and Australia.

Having left for South Leeds Stadium in 1995, Hunslet returned for a round 4 fixture against Bradford Bulls in 1997 due to Elland Road's higher capacity.

The match featured ex Leeds United legend Lucas Radebe as part of Warrington's ringwalk and band Kaiser Chiefs also played songs at the event.

Older parts of the stadium were used in the 2009 film The Damned United, which was centred on the 44-day reign of Brian Clough (played by Michael Sheen) at the club in 1974.

[85] Elland Road was used as a substitute for the old Wembley Stadium for scenes in the 2010 film The King's Speech,[86] which was nominated for 12 Oscars, three of which were for its stars Colin Firth, Geoffrey Rush and Helena Bonham Carter.