This event received a great deal of media exposure, ignited controversy, and prompted ABC to place a parental advisory at the beginning of each episode.
To ensure a memorable moment, the coming out scene was made into a gag where, at an airport, Ellen turns and tells Laura Dern's character "I'm gay!"
After the initial coming out frenzy, however, the show's ratings declined, and ABC began feeling the pain of a backlash regarding the "gay content" being exhibited.
[5] Eventually, even some members of the LGBT community, including Chaz Bono (who at the time was the media director for GLAAD), began to criticize the show's serious new tone as well.
The episode "Secrets & Ellen" is part of a crossover with Grace Under Fire, Coach, and The Drew Carey Show set in Las Vegas.