Eloquence

Eloquence is both a natural talent and improved by knowledge of language, study of a specific subject to be addressed, philosophy, rationale and ability to form a persuasive set of tenets within a presentation.

After mastering language, the goal was to reach a "level of eloquence", to be able to present gracefully, combine thought and reason in a powerful way, so as to persuade others to a point of view.

Petrarch encouraged students to imitate the ancient writers, from a language perspective, combining clear and correct speech with moral thought.

Many famous political leaders, like Winston Churchill and Martin Luther King Jr. and dictators such as Adolf Hitler and Benito Mussolini rose to prominence in large part due to their eloquence.

In the Iranian Revolution, Ruhollah Khomeini came to power in part through the eloquence of his speeches, smuggled into the country on audio cassettes while he was still in exile.