Elsbeth Juda

[1] Hans and Elsbeth Juda originally opened a London satellite office for the Dutch trade magazine International Textiles.

[3] Later, as the magazine became an essential marketing and press journal for a Britain desperate to reestablish itself as a global exporter in the post-war era, the phrase would become a mantra for the national manufacturing industry.

Throughout their work during the 1940s, 1950s and 1960s, Juda and her husband became two of the United Kingdom's greatest champions for export, constantly promoting every facet of British manufacturing, culture and the arts and, in the process, coming into close contact with a host of distinguished artists, writers, designers and photographers.

The critic Robert Melville described Ambassador as "the most daring and enterprising trade journal ever conceived...no other magazine...has so consistently and brilliantly demonstrated the relevance of works of art to the problems of industrial design.

An exhibition of her collage works, "Elsbeth Juda: 90 x Rembrandt" was held at England & Co gallery, London in 1994, with the catalogue featuring an introduction by Bryan Robertson.

These included a unique record of Graham Sutherland's ill-fated portrait of Sir Winston Churchill commissioned by the House of Commons to celebrate his 80th birthday.

The exhibition also showed, for the first time, a series of photographs which illustrate Elsbeth Juda's unprecedented access to Henry Moore and his studio as he worked on the sculpture King and Queen.

[5] Among the many leading artists of the day photographed by Juda are Joe Tilson, William Scott, Lynn Chadwick, Osbert Lancaster, and Peter Blake.

So were the era's leading models including Barbara Goalen, Fiona Campbell-Walter, Lisa Fonssagrives-Penn, Shelagh Wilson, and Marla Scarafia.

Further, famous personalities of the time such as Margot Fonteyn, Richard Burton, Anthony Armstrong-Jones, and Peter Ustinov; and friends like Norman Parkinson, Mark Boxer, and Madge Garland were all affectionately portrayed.

[1] In 1980 Juda presented the National Portrait Gallery a collection of bromide prints, negatives, contact sheets, and news cuttings relating to her photographs of Winston Churchill and Graham Sutherland.