[citation needed] Elsevier Weekblad focuses mainly on politics, international affairs and business.

In terms of scope of articles it is most comparable to Germany's Focus, Belgium's Knack or America's Time.

Robbers and his Elsevier company, which had been founded in 1880 and took its name from the famous (but unrelated) Elzevir family of the 16th to 18th centuries.

[1] Henk Lunshof, a journalist of De Telegraaf, had thought of establishing a new news magazine since 1940.

He was approached by Jan Pieter Klautz, director of the publishing company Elsevier, and the two secretly started preparing the establishment of the magazine.

[citation needed] This and the increasingly old-fashioned image of the magazine sparked the demand for a new leadership and a new formula.