Gratton's life goal was to win fame as an Elvis impersonator, and he achieves it through a local TV talent show contest whose prize is a cruise to the fictional island resort of Santa Banana.
After his return from Santa Banana Gratton is called on to don his Elvis costume one more time, but because he has gained weight in the interim, he has trouble fitting into it and collapses on stage during a performance, seemingly dead.
The films' comical situations are premised on Gratton's tacky (quétaine) character and backward-thinking views, with which Falardeau and Poulin sought to associate Quebec federalists more generally.
The fact that Gratton is a local entrepreneur who employs a few workers but has other goals in life such as becoming globally famous (despite lack of talent) and, most importantly, being loved by everyone, reflects Falardeau's impression of Quebec federalists.
Falardeau's motivation to create a second Elvis Gratton movie traces its roots back to the early 1990s when he sought financing for his February 15, 1839 (15 février 1839) film project portraying aspects of the Lower Canada Rebellion.