The United States military responded to pressure from the country's news media who were disappointed by the level of access granted during the 1991 Gulf War and the 2001 U.S. invasion of Afghanistan.
The practice has been criticized as being part of a propaganda campaign whereby embedded journalists accompanied the invading forces as cheerleaders and media relations representatives.
[7] When asked why the military decided to embed journalists with the troops, Lt. Col. Rick Long of the U.S. Marine Corps replied, "Frankly, our job is to win the war.
"[8] The first journalist to run afoul of U.S. military rules in Iraq was freelancer Philip Smucker, travelling on assignment for The Christian Science Monitor with the 1st Marine Division.
[9] Four days later, Fox News Channel correspondent Geraldo Rivera similarly broadcast details from Iraq of the position and plans of U.S. troops.
Coalition Forces Land Component Command in Kuwait pulled the credentials of two embedded journalists on a two-week assignment for the Virginian-Pilot newspaper in Norfolk, Virginia, claiming they violated a prohibition against photographing damaged vehicles.
"[16] On June 14, 2014, The New York Times published an opinion piece critical of embedded journalism during both the U.S. military occupation of Iraq and the war in Afghanistan.
It was written by PVT Chelsea Manning, the former U.S. Army intelligence analyst known for leaking the largest set of classified documents in American history.
At no point during her 2009–10 deployment in Iraq, Manning wrote, were there more than a dozen American journalists covering military operations—in a country of 31 million people and 117,000 U.S. troops.
[19][20] On January 29, 2006, while embedded with the U.S. Army's 4th Infantry Division, ABC's World News Tonight co-anchor Bob Woodruff and cameraman Doug Vogt were, together with an Iraqi soldier, seriously injured when their convoy was ambushed near Taji, Iraq, and an IED detonated beneath them.
At the time of the attack, Woodruff and Vogt were exposed, standing in the back hatch of their Iraqi mechanized vehicle taping a video log of the patrol.