Embothrium coccineum, Chilean firetree or Chilean firebush, commonly known in Chile and Argentina as notro, ciruelillo and fósforo is a small evergreen tree in the flowering plant family Proteaceae.

The Chilean firetree grows 4–15 m (13–50 ft) tall and can reach 50 cm (20 in) in diameter.

It was described by Kew Gardens as:"Perhaps no tree cultivated in the open air in the British Isles gives so striking and brilliant a display as this does.

"[1]The wood being very soft but durable, is used for making spoons, kitchen vessels and other craft articles.

[2] Like other members of the family Proteaceae, E. coccineum seedlings produce dense root masses called cluster roots or proteoid roots that provide access to normally inaccessible forms of various nutrients, especially phosphorus.