[1] On a 2007 fact-finding trip to Nepal and India, the team realised their design would have to take into account the infrastructural challenges in developing countries, including unreliable power and limited skills of healthcare staff.

In late 2011, Embrace partnered with the American Refugee Committee and Banadir Hospital in Mogadishu, Somalia to implement the first pilot program in Africa.

The for-profit company would is tasked with handling product design, manufacturing, and sales/distribution, primarily to governments and private clinics in emerging markets.

[6] Under the curren structure, the nonprofit owns the intellectual property for the company's products and is paid by the for-profit arm via royalties.

[7] According to the company, this combined approach "allows [Embrace] to divide and conquer, to reach a broader range of demographics and areas".