Emerging Pictures

Emerging Pictures was a theatrical exhibition company, founded in 2002 by Giovanni Cozzi, Ira Deutchman and Barry Rebo.

[1] The stated mission of the company was to create a national alternative theatrical network out of independent venues such as art house theaters, museums and performing arts centers, connected through the use of digital technology.

The company calls its technology “i-Cinema,” named for independent and international films, and to differentiate it from Hollywood’s d-Cinema standard.

Emerging’s platform provides a cost-effective way to distribute films nationally by removing the cost of making or shipping 35mm prints.

Older repertory titles are provided by Universal Pictures and Janus Films.

Among the most successful content in its network are cultural programs that are shown live and near-live.

Emerging Pictures receives its content from a number of content holders: RAI Trade, Opus Arte, Bel Air Media, C Major, and directly from the Gran Teatre del Liceu.

The company closed its distribution operation in 2009 to focus on building the theatrical network.