Located in the mountainous area overlooking the northeast shore of Lake Tana in the North Gondar Zone of the Amhara Region, it sits at a latitude and longitude of 12°15′30″N 37°37′45″E / 12.25833°N 37.62917°E / 12.25833; 37.62917.

With improvements to this road and the advent of electrical service, since 2005 Enfranz has become an important market center for fish from Lake Tana.

He describes how it was an important marketplace for slaves and civet, favored by Ethiopian Muslims because there they could openly practice their religion, unlike in Gondar.

While over the next fifty years Enfraz declined in importance when James Bruce visited the town he remarked on its trade in blue Surat cloth.

[8] Based on figures from the Central Statistical Agency in 2005, Enfraz has an estimated total population of 9,162, of whom 4,375 were males and 4,787 were females.