The car completed its first shakedown at Anneau du Rhin in France in early 2012,[1] and the design was eventually homologated as a member of the Royal Automobile Club of Belgium's (RACB) G3 class.

[1][4] In an attempt to diagnose and rectify issues with the Jaguar XK, the team appeared at two races of the 2013 Blancpain Endurance Series with an Aston Martin V12 Vantage GT3.

The Jaguar XK Emil Frey G3 returned for the 2014 Blancpain Endurance Series with a new power unit tuned by British engineering company Ilmor.

The team achieved success immediately, finishing second in class at the car's debut in 2015 with Frey, Jordan Tresson and Markus Oestreich as drivers.

[19] New drivers Albert Costa and Philipp Frommenwiler achieved substantial success in the series, winning four races and finishing third in the overall team standings.

After being supplied with two Lamborhini Huracán GT3 Evo chassis,[23] the team won the 2019 International GT Open Championship with each car taking four wins apiece.

Team representatives stated that the switch was made "purely on marketing" after the Emil Frey Group secured a contract to operate a new Ferrari dealership in Munich.