The televised news programme, Emirates 24/7, is a 30-minute segment broadcast weekly on Dubai Media Inc.'s television channel Dubai One, presenting news and business stories of the week and UAE viewers' reactions.
[3] The programme Emirates 24/7 was launched in early 2010, originally hosted by Rebecca McLaughlin.
In its first season, Emirates 24/7 interviewed guests including Emirates Airlines’ Sheikh Ahmed bin Saeed Al Maktoum, the Al Jaber Group’s Fatima Al Jaber, the IMF’s John Lipsky, the British Consul-General to the UAE Guy Warrington and Hollywood actor Colin Firth.
Emirates 24/7 was relaunched for its second season on 18 January 2011, becoming a weekly one-hour programme covering news, current affairs, business, sport and entertainment.
Its slogan was "People, culture, trends, ideas, lifestyle: if it makes a difference to your life, Emirates 24/7 will tell you why."