Emma Olivia Watkins (born 21 September 1989)[3] is an Australian children's entertainer, dancer, singer, author and television presenter.
[4] In 2010, Watkins began performing with the Wiggles, first as Fairy Larissa and then as Wags the Dog, Dorothy the Dinosaur, and as a Wiggly Dancer.
[7] Lisa Tolin of the Associated Press called Watkins a strong role model for girls, and reported that her fans came to concerts dressed like her and that they gave her homemade bows, which had become part of her signature look.
[8] Because of her popularity, the company produced a new television series titled Emma!, featuring Watkins as a solo performer, which aired in 2015.
[9] Up to 80% of the audience at Wiggles concerts would emulate her costuming and wear yellow; by 2021 it was estimated that 50% of the group's merchandising was specific to the "Emma" brand.
[10] In September 2019, it was announced that Watkins would host weekend afternoon programs on Sydney and Melbourne radio station smoothfm.
[12] It was reported through corporate filings that Watkins had acquired approximately 8% ownership of the Wiggles' brand as well as a company directorship in June 2018.
[15] Toronto-based company Headspinner Productions announced their partnership with Watkins in July 2022 to debut the character in a new pre-school television series titled Emma Memma: Sing.
[16] In February 2023, Watkins released a book to go with her Emma Memma character, music and upcoming children's television series.
[18][19][20] During this period, Watkins competed on the fourth season of the Australian version of The Masked Singer as "Zombie" placing eighth.
[29] The book includes a fun little story involving Emma Memma as well as a page full of detailed illustrations presenting each letter of the alphabet in Auslan.
[37] Watkins and fellow Wiggles performer Lachlan Gillespie were married on 9 April 2016 at Hopewood House in Bowral, New South Wales.