Its Brand Academy provides managerial development through its seminar series, which is taught by professors affiliated with the institute.

It runs five research clusters including those focused on the sectors of business-to-business, services, retail, consumer goods, and financial markets.

The research programs are designed to develop new methods, conceptual models, and analytic techniques for managing brands.

Emory Marketing Institute has engaged research with multiple firms including Kimberly Clark, The Coca-Cola Company, Intercontinental Hotel Group, Electronic Arts, Sony, Airtran, Atlanta Braves, Deloitte, HEB, IDEO, Newell Rubbermaid, Russell Athletic, Samsung, Tuner Broadcasting, UPS, Siemens, Haverty's, MillerZell, Aflac, Morgan Stanley, Wachovia, Goldman Sachs, Lehman Brothers, The Home Depot, Limited Brands, Leading Hotels of the World, and Marriott.

It also works with market research firms, such as those including IPSOS, Harris Interactive, CFI Group, TNS, Vivaldi Partners, Millward Brown, Interbrand, Quaero, GfK, NPD Group, and IRI.