[3] Talking about the track, Palmer told Complex, "Sharing this first single off my upcoming album with Island is something I have been looking forward to for a long time!.

[2] Idolator's Mike Wass described the song as a "slinky urban-pop jam that falls somewhere between ’90s Janet Jackson and modern day Ciara".

[6] According to Brennan Carley of Spin, the track showcases Palmer’s "brawny vocals" and "takes her to more mature ground as an entertainer".

While both groups run in opposite directions, Keke Palmer glances at the leader of the rival gang, and it's revealed that the video is related to Romeo and Juliet.

Keke Palmer does a dance number ending with her hand around his neck in an attempt to choke him, and she continues to run to the nearest exit.