LSM provides news, analysis, culture, entertainment and new experimental content, produced mainly by Latvian Television and Radio Latvia, and by the portal’s editorial personnel.

[6] In the first year of activity LSM has explored the role and importance of social media in order to reach audiences and bring them to the news portal.

According to an article, published on 3 February 2014, during first month 60% of all links to the site were from social networks such as Facebook, Twitter and draugiem.lv.

In fact, statistics shows decrease in audience numbers brought by social media after first month of increased interest.

[6] The peak of page views in November 2013 is objective possibly due to the increased interest in the site following the Zolitūde shopping centre roof collapse.