It contains a guest appearance from American rapper Lil Wayne, who co-wrote the song along with Cole, Elijah Blake, and its producer, Harmony Samuels.

Based on the title, fans believe that its composition may be a flashback to Cole's debut album, The Way It Is (2005).

[7] On July 24, 2012 a thirty eight second teaser was released online, showing Cole in a white wedding dress locked inside a padded room.

"[9] The music video premiered on VEVO on August 1, 2012 and on BET's 106 & Park later that day.

With mostly favorable reviews, fans enjoyed the treatment and creativity of the video with grossing online views.