Around 2002, the organisation changed its name to Entertainment and Leisure Software Publishers Association, reflecting that their primary concerns were video game development on the United Kingdom islands and not mainland Europe.

One of its more notable activities was to help petition the UK government to use the Pan European Game Information (PEGI) rating system rather than the British Board of Film Classification (BBFC).

Prior to 2012, video games were exempted from being required to be rated by BBFC, unless they contained sexual content, nudity, or violence, though developers and publishers could voluntarily submit their works for review.

[11] The associate continued to work with the VSC to help establish how the PEGI rating should be displayed on packaging and other materials, and provide awareness to consumers and parents of the new change.

[14] A tax incentive scheme was scheduled to be included in the March 2010 United Kingdom budget by the outgoing Labour government, however it was not finalised and introduced until 2014 when the European Commission approved the decision.