It is a tool to build awareness of the importance of nature to the sustainability of businesses; enhance visibility across a company's supply chain and deepen understanding to focus sustainability efforts and implement better-informed operational decisions; improve specificity for risk management regarding environmental dependencies and impacts; and support a more holistic view of a company's performance, while bringing clarity and transparency to stakeholders at all levels and identifying new opportunities to enhance the sustainability of a company's products.
Kering, the parent company for Puma, has released its Environmental Profit and Loss Accounting methodology in an open source mode.
[12] In July 2011, Pavan Sukhdev who was the Study Leader of TEEB and the Special Advisor and Head of UNEP's Green Economy Initiative, referred to the Puma E P&L in his TED presentation.
[14] In the October issue of The Harvard Business Review the Puma E P&L is included in "The Sustainable Economy" by Yvon Chouinard, Jib Ellison, and Rick Ridgeway.
[15] In the Winter 2012 issue, the Stanford Social Innovation Review published "Connecting Heart to Head" by Ram Nidumolu, Kevin Kramer, & Jochen Zeitz.