Environmental communication
In the beginning, environmental communication was a narrow area of communication; however, nowadays, it is a broad field that includes research and practices regarding how different actors (e.g., institutions, states, people) interact with regard to topics related to the environment and how cultural products influence society toward environmental issues".
[2] This includes a wide range of possible interactions, from interpersonal communication and virtual communities to participatory decision-making and environmental media coverage.
The environmental movement was ignited by a spark from a writer’s pen, or more specifically and accurately, Rachel Carson’s typewriter."
According to Flor, environmental communication has six essentials: knowledge of ecological laws; sensitivity to the cultural dimension; ability to network effectively; efficiency in using media for social agenda setting; appreciation and practice of environmental ethics; and conflict resolution, mediation and arbitration.
[3] In an earlier book published in 1993, Flor and colleague Ely Gomez explore the development of an environmental communication curriculum from the perspectives of practitioners from the government, the private sector, and the academe.
[8] These are aimed at trying to increase ecological wakefulness, support a variety of practice-based ways of learning and building a relationship of being environmental change advocates.
Air pollution, acid rain, global warming, and the reduction of natural sources are also an outcome of online technologies.
Netcraft argued that in the world, there are 7,290,968 web-facing computers, 214,036,874 unique domain names, and 1,838,596,056 websites leading to significant power consumption.
Renewable sources, the use of black color, and the highlight of the environmental news are some of the easiest and cheapest ways to contribute positively to climate issues”.
Information and Communications technology aka ICT, has an obsessive amount of environment impacts through different types of disposal of devices and equipment that have been portrayed to give off harmful gasses and Bluetooth waves into the atmosphere that increase the carbon emissions.
Flor extends this argument, saying: "All living systems, from the simplest to the most complex, are equipped to perform these critical functions.
[21] Environmental communication like many disciplines had challenges with people with opposing views points that make it difficult to spread a certain message.
[24] Environmental Communication faces a variety of challenges in the political environment due to increased polarization.
When it comes to the increased polarization of movements regarding the environment some people point to the impact of identity campaigns because of the argument that fear is counterproductive.
This belief is at the core of environmental communication because it seeks to understand how nature affects human behavior[30] and identity.
It is difficult to avoid the "call to action" when talking about environmental communication because it is directly linked with issues such as climate change, endangered animals, and pollution.
However, others argue that it is their ethical duty to inform the public on environmental change while providing solutions to these issues.
[32] As the following section suggests, there are many divisions of studies and practices in the field of environmental communication, one of which being social marketing and advocacy campaigns.
