[3] The song and its music video, self-directed by Anitta, went viral in March 2022, after it gained popularity on TikTok, where its "booty-grinding" dance became one of the most replicated.

It became the first Latin solo song to reach the top position of the Spotify Global Daily chart, which earned Anitta an entry in the Guinness Book of World Records.

[4] It was noted that other Latin songs that had previously reached the number one position ("Despacito", "Mi Gente", "Dákiti", "Havana" and "Señorita") were all collaborations between two or more artists.

The song has also peaked within the top ten in the charts of several countries, such as Bolivia, Chile, Colombia, Ecuador, Dominican Republic, Honduras, Mexico, Paraguay, Panama, Peru, Portugal and Puerto Rico, and debuted in the charts of twenty others, including Argentina, Canada, El Salvador, France, Greece, Ireland, Luxembourg, Netherlands, Italy, Spain and Switzerland.

[28] On 24 February 2022, Anitta performed the remix version of "Envolver" with Justin Quiles for the first time on Premio Lo Nuestro 2022.

[30] On June 21, 2022, she performed the song during her European tour, which included countries such as Spain, Portugal, France, Ireland, Denmark, Sweden, Netherlands, Switzerland, and Italy.

[36] On 15 December 2022, in an exclusive show for Amazon Music Live, the singer performed various songs, which included "Envolver".

[37] On 10 July 2023, the singer performed again at the UEFA Champions League Final Kick Off Show by Pepsi, at the Atatürk Olympic Stadium in Istanbul, Turkey,[38] for an audience of 71,412, with a broadcast reaching over 700 million people worldwide.