Epacris longiflora, commonly known as fuchsia heath[2] or cigarette flower,[3] is a plant in the family Ericaceae and is endemic to eastern Australia.

It is an erect or spreading shrub with egg-shaped, pointed leaves and red tube-shaped flowers which give the plant its name longiflora and are usually present throughout the year.

Epacris longiflora is an erect to spreading shrub which grows to a height of 50–200 cm (20–80 in) and has stems with prominent short, broad leaf scars.

[4][2] Epacris longiflora was first formally described by Antonio José Cavanilles in 1797 and the description was published in his book Icones et descriptiones plantarum.

[9] Along with other members of the genus, Epacris longiflora initially proved difficult to grow and maintain on original soil in the Australian National Botanic Gardens in Canberra.