It is a slender, erect shrub with egg-shaped, pointed leaves and white or pinkish, tube-shaped flowers.

Epacris longiflora is a slender, erect shrub that typically grows to a height of 0.4–1.5 m (1 ft 4 in – 4 ft 11 in) and has only a few woolly-hairy branches, the stems with inconspicuous leaf scars.

Flowering occurs from January to May with a peak in March, and the fruit is a capsule 2 mm (0.079 in) long.

[2][4][5] Epacris pulchella was first formally described by Antonio José Cavanilles in 1797 and the description was published in his book Icones et descriptiones plantarum.

[8] Wallum heath grows in heath, woodland and forest on ridgetops and hillsides on the coast and nearby tablelands from south-east Queensland to near Conjola in south-eastern New South Wales.