It is a low to medium, spreading shrub with silvery-grey, hairy foliage and blue to lilac flowers, and sometimes grows in dense thickets with mulga.

Its branches, leaves, flower stalks and sepals are all covered with tangled, silvery hairs making the plant appear silvery-grey.

Flowering mostly occurs from winter to late spring and is followed by fruit which are oval-shaped, 6–8.5 mm (0.2–0.3 in) long and woody with a papery covering.

[9] In 1992, Robert Chinnock described three subspecies in his book, Eremophila and Allied Genera: A Monograph of the Plant Family Myoporaceae, and the names are accepted by the Australian Plant Census: Eremophila bowmanii is widespread and common in central parts of northern New South Wales and southern Queensland growing in red soils in mulga, mallee and woodland.

It can be propagated from seed or from cuttings but needs to be grafted onto Myoporum species in temperate areas like Sydney or when grown in alkaline soil.