Eremophila freelingii is a small to medium shrub which usually grows to a height and width of between 0.8 and 2 m (3 and 7 ft) with branches that are covered with white hairs, and rough due to raised leaf bases.

[2][3][4][5] The species was first formally described in 1859 by Ferdinand von Mueller and the description was published in Papers and Proceedings of the Royal Society of Van Diemen's Land.

[2] Eremophila freelingii occurs in the North-western, Lake Eyre, Gairdner-Torrens, Flinders Ranges and Eastern botanical regions of South Australia where it grows in clay soils in rocky areas.

[2] Limestone fuchsia was given a range of names by different communities of Aboriginal people, including arrethe and was used for medicinal purposes such as treatment for scabies and skin lesions.

It is difficult to propagate except by grafting onto Myoporum rootstock, prefers a well-drained soil in a sunny or partially shaded position, is very drought tolerant and resistant to all but the most severe frosts.