Eremophila malacoides, commonly known as frontage poverty bush,[2] is a flowering plant in the figwort family, Scrophulariaceae and is endemic to Western Australia.

Eremophila malacoides is a greyish, spreading shrub with many tangled branches usually growing to a height of less than 1 m (40 in).

Flowering occurs after rain from April to November and the fruits which follow are dry, woody, hairy, oval-shaped and 4.5–6 mm (0.18–0.24 in) long.

[5] The specific epithet (malacoides) means "soft-like", referring to the soft hairs on the branches and leaves of this species.

[3] Eremophila malacoides is classified as "not threatened" by the Western Australian Government Department of Parks and Wildlife[7] This small, compact shrub nearly always has flowers in a garden setting, is tolerant of a wide range of soils, including heavy and saline soils and is frost and drought tolerant.