Ericameria is a genus of North American shrubs in the family Asteraceae.

[2][3][4] Ericameria is known by the common names goldenbush, rabbitbrush, turpentine bush, and rabbitbush.

Bright yellow flower heads adorn the plants in late summer.

Ericameria nauseosa, (synonym Chrysothamnus nauseosus), is known for its production of latex.

[6] This genus has a number of admirable landscape plants for heavily alkaline soils, but most species need extensive rejuvenation pruning every three years, making not ideal for common yards.