Lust has stated that she finds no issue in calling her films porn, since she expects viewers to be sexually aroused.
Lust believes explicit film can be an educational tool besides being pleasurable and can help us better understand our sexuality, to live more freely and naturally.
[25] Lust runs an online store offering her books and films, as well as sex toys and other erotic wares.
[36] Lust was one of the female filmmakers featured in "Women on Top", the first episode of the Netflix documentary series Hot Girls Wanted: Turned On, focusing on the filming of "Hysterical Piano Concert" (XConfessions 2016).
[37] Kat Banyard states that "feminist porn" as promoted by Lust is another brand that does not challenge the mainstream, but serves as another entry point for potential customers.
[39] In a study of feminist pornography, Carmen Pena Ardid, Professor of Literature and Film at the University of Zaragoza, cites Lust as opening a way for women as inventors of fantasies and producers of pornographic sexual representations, but her work does not resolve the models of femininity imposed by fashion, advertising or the cosmetics industry, and the constrained social situations within which fantasies are lived.
[40] Álvaro Martín Sanz, professor of film studies at the University of Valladolid, while recognizing Lust as pioneering the rejection of the heteronormativity present in traditional pornographic cinema, also finds limitations in the pursuit of beauty and the focus on fantasies rather than more realistic portrayals.
[41] Lust argues that no sexual acts, including temporary and consensual self-objectification, BDSM, risk-aware violence, or extreme fantasy, should be labeled "non-feminist".
[42] Richard Kimberly Heck, Philosophy Professor at Brown University, defends Lust from criticisms by Hans Maes.
Maes finds The Good Girl little different than mainstream porn due to the generally passive behavior of the female character Alex, and the performance of a "facial" in the final scene.
Heck finds the behavior of Alex more realistic than the stereotypical nymphomaniac of porn movies, and notes that Lust's view is that any sexual activity, including those assumed to be degrading, may by enjoyed by some, and are feminist if done by consent.