Coward was originally from West Perth and along with his teammate Wally Buttsworth had to spend the 1938 season on the sidelines while waiting for a clearance to Essendon.
[1] He soon established himself as a wingman in Dick Reynolds's strong Essendon side of the early 1940s and appeared in three consecutive VFL Grand Finals in 1941, 1942 and 1943, with a premiership in 1942.
A VFL representative in 1945, Coward played a total of 11 finals matches with Essendon during his career.
Tasmanian club Scottsdale secured his services as captain-coach in 1949,[3] after he had played three seasons at Maryborough.
This Australian rules football biography of a person born in 1916 is a stub.