An accompanying music video for the single, directed by Benny Boom, follows a group of suburban kids getting involved with street life and finding it not for them the hard way.

The song was produced by Nonstop Da Hitman, featuring "icy synth and tightrope tense hi-hats".

[1] It sees Yo Gotti rapping about how rappers in the music industry are acting similarly and pretending to be what they are not, whether it be being rich, "from the hood", or a drug dealer.

Directed by Benny Boom, it follows a group of suburban kids becoming involved in "thug life", and finding out the hard way that it is not for them.

[1][4] The official remix of the song was released on October 6, 2014, featuring rappers Lil Wayne and Ludacris.