Esky

[9] The first (metal-cased) portable Esky appeared in 1952,[10] sized to accommodate six 26 imperial fluid ounces (740 ml) bottles of beer or soft drink, as advertised nationally.

[11] By 1965 "esky" (no capital E) was being used in Australian literature for such coolers, and in 1973 Malleys, owners of the tradename, acknowledged that the term had entered the vernacular and was being used for lightweight plastic imitations.

[12] One such brand was Willow, an Australian manufacturer, previously known for domestic "tinware" — buckets, bins, cake tins and oven trays.

The esky has played a unique role in Australian culture, especially with regard to outdoor activities, camping, and sporting events, and for reasons of novelty.

The first portable Esky was designed to carry six "standard" 26 fluid ounce (740 ml) bottles as well as a triple level food section.

[41][42] Though not unique to Australia, Australian media have widely reported on a number of high-profile incidents involving motorised eskies fitted with small motors and wheels.

[43][44] Spectators at the closing ceremony at the 2000 Summer Olympics in Sydney each received a promotional pack of a small polystyrene Esky containing other items of memorabilia.