Ethan Zuckerman (born January 4, 1973)[2] is an American media scholar, blogger, and Internet activist.

There, he was in charge of the design and the implementation of the website, which at that time marketed content and services to recent college graduates.

While Zuckerman claims having only written the code to open a new window, he is credited as the inventor of the pop-up ad.

[19] On July 1, 2016, Zuckerman was appointed Associate Professor of the Practice in Media Arts and Sciences at MIT.

[6][22] In 2024 Zuckerman, in his academic role, brought a suit, represented by lawyers from Knight First Amendment Institute, for declaratory relief under section 230 of the US Communications Decency Act.

He proposed to use a piece of software similar to Unfollow Everything to evaluate user response to having control of their social media feeds.