The Mantra Ettalong Beach Resort (formerly operated by Outrigger) and Ettalong Beach War Memorial Club was completed in 2005.The Atlantis residential development on the corner of Memorial Avenue and The Esplanade was completed in 2018 and marks a new benchmark for mixed use development in the village centre.

The Chamber successfully introduced the Peninsula Mainstreet Program in 1995 which instigated the heritage upgrade of the village centre.

The market complex also includes a range of restaurants and cafés together with the ornate Cinema Paradiso operated by a local family.

The Brisbane Water Oyster Festival is held annually in November, on The Esplanade and the foreshore reserve.

The works were a culmination of 15 years of lobbying by the Peninsula Chamber of Commerce for the upgrading of the foreshore and renourishment of Ettalong Beach.