All non-Telugu satellite television channels were acquired by Reliance Industries-owned TV18 for ₹2,053 crore in FY 2014–15 and later rebranded.

Ramoji Group sold its non Telugu language TV assets to TV18 in January 2014 with a permission to use ETV brand name.

In March 2015, TV18's Viacom18 decided to rebrand all five non-Telugu language ETV regional general entertainment channels.

[6] In March 2018, non-Telugu language TV assets of TV18 still using the ETV brand were rebranded as part of the News18 network.

In April 2016, ETV network added three more regional news channels catering to the audience of Kerala, Tamil Nadu, Assam and North East under the brand name of News18.