Eugène Paul Louis Schueller (20 March 1881 – 23 August 1957) was a French chemist and entrepreneur who was the founder of L'Oréal, a leading company in cosmetics and beauty.

In 1936, the social reforms led by Léon Blum in France suddenly created a vacation industry, and the sales of L'Oréal's sunscreen (Ambre Solaire) skyrocketed.

[1] During the early twentieth century, Schueller provided financial support and held meetings for La Cagoule at L'Oréal headquarters.

La Cagoule was a violent French fascist-leaning, antisemitic and anti-communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement) which in Occupied France supported the Vichy collaboration with the conquerors from Nazi Germany.

We don't have the dynamism of a Hitler pushing the world.L'Oréal hired several members of the group as executives after World War II, such as Jacques Corrèze, who was CEO of the US operation.