Lisa Lindahl

Lisa Lindahl (née Eugénie Louise Zobian;[2] born November 23, 1948)[2] is an American entrepreneur, writer, and inventor.

[citation needed] Previously she graduated from Vernon Court Junior College in Newport, Rhode Island, and the Katharine Gibbs Secretarial School in Montclair, New Jersey.

[citation needed] Later in life Lindahl finished her master's degree in culture and spirituality from Holy Names University in Oakland, California in 2007.

[3] Lisa called her sister Victoria Woodrow one day to complain about her painful experiences having to just wear a normal bra while running.

During the course of Lindahl and theater costume designer Polly Smith's exploration for a better alternative, Victoria suggested that what they needed was a jockstrap for women's breasts.

[9] In the costume shop of Royall Tyler Theatre at the University of Vermont, Lindahl and Smith actually sewed two jockstraps together and nicknamed it a "jockbra".

Lindahl has also put her education and practice to good use by teaching a Women's Small Business Program at Trinity College in Burlington, Vermont.