[2] The company's initial workshop on Binghamton's Commercial Avenue produced custom tents, awnings, wagon covers, horse blankets, and flags.
The company utilized early manufacturing processes, including using dyes to cut stars and sewing strips of red and white bunting to create American flags.
Eureka constructed its first awnings from unfinished natural white cotton duck and designed them to maximize the light allowed into the storefront while providing sufficient shade to passers-by.
[3] In 1910, pioneering businessmen, Arthur D. Legg and Walter A. Dickerman purchased the company from its original owners.
In 1930, the Leggs purchased the former Chenango Canal mule barn in Binghamton, which they converted into Eureka's first factory.
In the 1950s, Eureka's trailer awnings experienced increased demand when the soldiers’ return led to the subsequent housing shortage.
[citation needed] During the 1960s, Eureka progressed beyond manufacturing heavy canvas to marketing to the growing outdoor camping industry.
In 1987, Johnson Worldwide Associates took its holdings public and put around two million shares on the over-the-counter market.
[citation needed] In 1993, Johnson Worldwide Associates moved marketing, sales, research and development, and customer service functions for all of its divisions to Racine, Wisconsin as part of a broader centralization plan.
tent in 1991;[17] the Girl Scouts of the USA; the Boy Scouts of America; the Arctic Institute of North America; the United States Department of the Interior; the Geological Survey; the Peace Corps; Lee African Safaris; and the U.S. Navy Operation Deep Freeze.
[20] Hillary's experience with the Eureka Draw-Tite tents influenced Jim Whittaker aka James W. Whittaker and Barry C. Bishop, two of nineteen American explorers headed for the first all-American Everest Expedition in 1963, to turn to Eureka to design custom Draw-Tite tents.
[20] Working closely with Bishop's and Whittaker's instructions, such as installing heavy-duty brass hooks for attaching the tent to the frame and utilizing "zipper-type vents" to prevent condensation,[21] Eureka improved on the Draw-Tite design to create a total of over 60 lightweight "Mt.
Simonson's team found Mallory's preserved body but was unable to determine whether he had died before or after reaching the Everest summit.
"[24] Heisler offered to design tents for Simonson's next exhibition in 2001, the goal of which was to find Irvine's body and to determine whether Mallory had been the first man to reach the Everest summit, nearly three decades prior to Sir Edmund Hillary's historic expedition.